WHO IS ELENA?

Like many other women out there, I play many roles and wear many hats throughout the day. But of all the hats I wear, there are 3 that are most important to me and feel very passionate about.

First, I am a Wife. I met my husband while driving on my way home from work. We were side by side, and he asked me to pull over. I did, and we’ve been inseparable ever since. I’ve been with my husband since the age of 19, and he is the person who loves and knows me best.

Second, I am a Mother. My loves, my heart, the reason why I push so hard to grow in this world are my sons. When I’m not in the salon working 10 hour days or out on a date with my husband, you can find me sitting on the bleachers at my oldest son’s baseball game while entertaining my younger one.

Last but not least, I am a Hair Stylist. I have been a hair stylist now for about 15 years now. Although I have been in the game for quite some time, it feels as if it was just yesterday that I began my journey. My passion grows stronger everyday, and I can’t imagine doing anything else. I am a firm believer that, “Education is the Key to Success.” Not only do I take classes locally, but I also have traveled across the country for education.

I am a Certified Hairdreams Extensionist, Certified Balayage Specialist, Master Colorist, and Master Hair Stylist. When women come in feeling down about themselves, I love being able to uplift them by performing true transformations—featured on American Salon, Modern Salon, Cosmoprof Beauty, Schwarzkopf Professional, and BehindTheChair (BTC). I feel lucky that my passion for hair has opened the door to meet so many beautiful individuals. My goal is to continue to grow and to push myself and offer the best of my talent and knowledge to each and every individual that sits in my chair.

Who Is Her

What’s HER personality? What does she look like? I can describe HER in three words: FIERCE, BEAUTIFUL, and INDEPENDENT.

FIERCE. Some may say a fierce woman is aggressive or cut-throat. But my interpretation of a fierce woman is someone who is strong, powerful, confident, and walks with her head held high regardless of her situation. She knows when to speak her mind and when to keep quiet. She may also be vulnerable at times and may display signs of weakness, which is totally okay because she is human. But she always seems to get back on her two feet and keep moving forward. Now that, my friends, is FIERCE.

BEAUTIFUL. Beauty isn’t only on the outside. There is so much more to a woman than just her looks. True beauty comes from the inside and reflects on the outside. The more we learn to love ourselves and have high self-esteem, the more our beauty will reflect from the inside out. Ever see a woman that is the total package; beautiful hair, beautiful skin, great smile, slim trim, and curvy in the right places but then she opens her mouth and you realize how ugly she is inside? When you’re beautiful from the inside, it shines on the outside. Your presence becomes a light in every room you walk into. Being truly Beautiful starts within.

INDEPENDENT. We as women play many roles and sometimes one of our roles may overpower the rest. Some of us are called to be police officers, entrepreneurs, stay at home moms, nurses, hair stylists, teachers, receptionists, housewives, etc. Whatever your calling—and one is not more important than the other—never forget who you are. And, by all means, if being a stay at home mom or police officer is your passion, then do your very best, with all your heart, and leave no room for mediocrity.

You see, HER can be anyone of us. There is no personality, size, or skin color that defines who HER is. We all have a little bit of HER in us and it is never too late to start helping HER shine.

Remember to be FIERCE when needed, be BEAUTIFUL inside and out, and never forget who you are, be INDEPENDENT.